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Campaign, Notes | October 28, 2020

Snob Milano’s new twist

A change in the sign of continuity for the young Italian brand

words Editorial Staff

The new eyewear campaign just launched by Snob Milano does not betray the ironic, irreverent and glamorous brand’s DNA. “We felt the need for a change, a choice that was made by ‘listening’ to our brand, as if it were asking us for a new twist ,” says Tommaso Bossetti, who is the designer and the soul of the brand. The photos show how a solar clip-on can become a fashion accessory. “With this we believe we have given our image a “warm up”. Until now it was more technical and rational.”