Notes | November 3, 2020

Gamine – A Surreal Touch

The new campaign by Gamine takes us into a pink dream

words Editorial Staff

Minimalist and strong, dreamy and colourful, this is what a Gamine life looks like. And the latest campaign ‘Hit the Road’ was made precisely to highlight and define the essence of the brand and its latest collections. Shot on a pink lake, the characters seem to be from a surrealist movie. They are all wearing the new frames, like the models Monti, East Village and Nolita, which are an extension of Gamine’s Lab collection, a series whose design is based on a minimalist perception of classic forms.