Loading...
Brands | November 16, 2020

LINDBERG – New challenges, same approach

In this challenging year, the design team worked harder than ever to bring out the LINDBERG DNA in the new styles

words Editorial Staff

“Whenever challenges arise, we do the best we can while respecting the situation. In times like these, we have always done the opposite of many others; we have invested in the innovation of our products instead of making cutbacks in production costs.” These powerful words by Henrik Lindberg, Ceo of LINDBERG, perfectly summarize the Danish company’s approach to the challenges they are facing in 2020. The design team worked harder than ever to bring out the LINDBERG DNA in the new styles. Danish functionalism continues to be the main inspiration, combined with innovation and engineering, clearly visible in the details and features. The 2020 models are lightweight and expertly crafted with a contemporary twist, in squared models inspired by the Nineties as well as in softer oval silhouettes. The modular design system by LINDBERG allows for the personalization of each pair of glasses based on the needs of the customer – a real individual design statement.