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Notes | February 10, 2021

ProDesign Denmark – Heritage love

ProDesign Denmark’s new collection stays true to its heritage and it is inspired by nordic nature and geometry 

words Editorial Staff

The new collection by ProDesign Denmark highlights the seamless merging of form and function, staying true to the Danish heritage. Each new pair features vibrant aesthetic characteristics complemented by technical functions and a focus on clean lines and good craftsmanship, in order to create a bold and independent new design. The collection takes inspirations from nordic colors, geometry and nature and presents various colors and shapes across the range of masculine, feminine and unisex frames. 

The new male frames are geometric, but also sporty with panto or quadratic forms and the metal front is in contrast with the colorful temples and end pieces details. 

The women frames are elegant and shooting. The model combines form and function with its transparent two- layer acetate frame featuring a visible metal temple and it comes in a selection of Nordic shades.