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Brands | March 24, 2021

GIGI Studios – Just the way you are

GIGI Studios has started 2021 ambitiously with a new campaign and new segmentations of its collections

words Editorial Staff

The Spanish brand based in Barcelona, Gigi Studios, has started 2021 ambitiously with the new campaign ‘As I Am’ and a new segmentation of its collections. Starting with the SS21 campaign it celebrates everyone’s identity with a collection full of contrasts, paying tribute to individual language and self-expression. In addition to this, in an effort to improve the subdivision of its heterogeneous catalogue, Gigi Studios has launched 34 new models gathered into four different collections: Vanguard, Icons, Men and Lab. Vanguard is a feminine and sophisticated collection of 12 models, each available in four colours, Icons, however, is a collection defined by iconic design and timeless shapes, with women’s and unisex models available in six colours. The Men collection is a line created for today’s men and presents 12 new designs. Finally, the Lab collection offers women’s and unisex optical frames, characterized by the use of innovative materials and minimal shapes.