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Fairs | March 22, 2021

MIDO – Moved to February 2022

The President of MIDO, Giovanni Vitaloni, has announced that the 2021 edition has been moved forward to February 2022.

words Editorial Staff

Today the President of MIDO, Giovanni Vitaloni, met online all the stakeholders of the trade show – exhibitors, buyers, visitors, opticians and journalists –to announce that, at the moment, the situation does not allow MIDO2021 to go ahead as planned and that from 5  to 7 June the go-to event for the world eyewear industry will move online. The in-person edition of the show is postponed to 2022, from 12 to 14 February. “ It’s now more t han a year since the beginning of the pandemic in Italy and regrettably, the public health situation, not only in our country, is still critical – began Vitaloni. The infection rate is still high, and the variants and the problems related to vaccine production and distribution have caused additional difficulties. International travel is currently limited; last October we were optimistic about the coming months but the reality is proving to be very different. Tradeshows,at present, are still banned”. The President’s message reaches the operators loud and clear in such an important sector for the world economy, at a time when there is no alternative but to wait. Talking about the next in-person edition in February, Vitaloni stated: “MIDO 2022 will at last be an occasion for sharing the reconstruction, enthusiasm and energy which we are all striving to set in motion in order t o revive one of t he most import ant segment s of our count ry’ s economy “. Lastly , Vitaloni  recalled the event scheduled for the 5 to 7 June 2021, which the team is working on create a digital MIDO. In addition to the platform dedicated to exhibitors and buyers, this will also be a great event for the world industry, providing the opportunity to share projects and proposals, reassess the sector, analyze economic and social themes, discuss trends and new developments through high-profile figures and interactive events.