Disruptive, iconic and original, the first eyewear collection signed Philipp Plein and created with De Rigo Vision is born and counts 33 premium luxury models. A special meeting, not a simple collaboration, between the two ambitious realities of international fashion. Months of confrontation and work side by side, which have given life to a new eyewear line capable of combining the extraordinary technical savoir faire and uncompromising quality of De Rigo with the unmistakable aesthetics and innovative codes of the Philipp Plein brand.

Philipp Plein eyewear revolutionizes the grammar of eyewear, with a design that expresses the strong personality of the brand. The models certainly do not go unnoticed: sunglasses and eyeglasses characterized by unique distinctive elements. The multifaceted interpretation of the logo - proposed both in full and in monogram version - represents the leitmotif of the entire collection together with the other iconic elements of the brand like skulls, crystals and studs.

The collection is at the center of the new campaign, a manifesto of the audacity and irreverence typical of the brand. Captivating and provocative, the shots were taken by the famous photographer Steven Klein starring Philipp Plein and the American model-actress Megan Fox.