Welcome Bio Acetate!

Words Editorial Staff

Eco Eyewear presents its new bio acetate line together with the FW21 Adv campaign

ECO eyewear is proud to announce a new entry in its material family: Bio Acetate. This phthalate-free acetate is made of renewable materials such as cotton and wood pulp. It’s is durable, flexible and guarantees the same comfort of traditional acetate glasses. And, of course, it’s 100% biodegradable. The Bio Acetate frames have a bold look and are constructed with a screwless hidden hinge integrated into the frame’s front for a more seamless profile. Each new design is available in three color choices, in order to meet everyone’s taste.

ECO Eyewear celebrates also the launch of new FW21 styles with a fresh and fun new campaign on social media, web, print and digital media. The campaign is positive, energetic and defines a generation that’s open and curious. Join ECO new campaign and spend a day with friends, discovering new places and enjoying each other’s company! ECO Eyewear is fully committed with sustainability: each frame of the brand is manufactured in recycled and/or bio-based materials, packaging included. Eco plants a tree for each frame purchased. Together with Trees for the Future, the brand has planted over 2.5 million trees!

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