In order to never lose sight of its identity, the Face à Face creative team has always remained in Paris, whereas production currently takes place in France, Italy and Japan, in search of the best materials and the most suitable production techniques for each model, and the ongoing and transversal comparison with the various other companies in the group constantly enriches the brand's genetic heritage.

Throughout all these years, the company's DNA has remained true to itself, never abandoning the need to explore or delve into other worlds and languages in order to develop new aesthetic concepts: such as colour, which in the new Face à Face collection becomes a magical exercise in light that suddenly appears, creeping into the material like a ray of sunlight through the sky and creating extraordinary, unexpected prismatic effects.

Chromatisms that sometimes become almost elusive, a sort of alchemy which, in some models, translates into subtle flights defined by glowing neon to emphasise geometric shapes: didactic statements that light up with electric tones, with clear references to pop art. So, art again, because choosing a pair of glasses is a cultural choice, not just an aesthetic or functional one. Who do I want to be? How do I want to look? Or, why not, even disappear? But art also involves knowing how to construct new emotions and poetry each time, using a limited surface area, deconstructing and recomposing the same elements; boldly applying unusual solutions and calibrating the volumes to find the right balance.

Face à Face tackles this challenge by focusing on details and quality, which is why it only offers capsule collections: Face à Face, a
line for both men and women, Bocca, which is exclusively for women and inspired by art, and Alium, which caters to a male audience only, with models in aluminium and acetate featuring an innovative hinge. And so the story continues, because Face à Face does not like looking back. And it won't be stopping here, by any means.