With a combination of sporty chic and elegant nonchalance, Hechter Paris reflects the French attitude to life par excellence. Inspired by Parisian catwalks, the elegant men‘s and women‘s collections impress with modern colour and material combinations and bold accents. The eyewear collections are created for smart, stylish and trend-oriented people who want to appear confident on every occasion and who value high quality.

In 1962, designer Daniel Hechter founded the eponymous fashion label in Paris with the mission of making high fashion more accessible. He was one of the first designers to create affordable and wearable prêt-à-porter collections. In 2023, a new era began for Hechter Paris. The label emancipated itself from the name of its founder, expanded the collections with more sustainable products and works every day to make the eyewear even more durable. The new logo symbolises the global and crossgenerational vision of the brand.