The art of craftsmanship
Words Editorial Staff
The new campaign by Hoffmann Eyewear is all about being handcrafted, sustainable and individual
The new Hoffmann Natural Eyewear givea a wonderful feeling of luxury and are handcrafted by experts in the atelier in Germany, where tradition and innovation are combined to create sustainable eyewear. Each pair of horn-rimmed spectacles is carefully designed and fashioned by hand to enhance the innate beauty of the natural horn, while the individual structure and colouring of this material make every frame unique. The artisan eyewear collections are also versatile, long-lasting, lightweight and skin-friendly. A supporting cast of wood, slate or titanium appear with natural horn to form extraordinary partnerships. The lines of this new collection are four: the S-line, the TI-line, the RIMLESS line and the V-line.
The S-line includes timeless lines and classic colours, in a range of exclusive fullrim frames, creative details and eyecatching hues.
The TI-line is made of natural horn and it is ultra-light and skin-friendly with uncluttered styles. Hoffmann’s handcrafting artists combine the warm look of genuine horn with cool titanium to tempt confirmed connoisseurs and new horn enthusiasts.
The RIMLESS line presents a premium titanium front with gold or palladium plating with clean lines in a variety of finishes for a understated look. Contrasting temples in high-quality horn or horn and wood combinations allow to enjoy the comfortable fit and unmistakable feeling of genuine natural materials.
The patented Triplex® Horn system allows the Hoffmann V-line series to present the world’s slimmest natural horn eyeglasses, while a metal rimlock makes glazing simple and adds an elegant touch to the lightweight frames in this stylish eyewear series.
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