In 2020, during the most challenging period incurred by the Covid pandemic, Morel celebrated its 140th anniversary. Today, more than ever, the company lead by Je?ro?me, Francis, and Ame?lie Morel is now fully prepared to overcome the unexpected, deciding to place a significant value on freedom and on the sense of reunion, after a long period in which time seemed to stand still.

For their new campaign #Bemoretogether, taken by Tassos Vrettos, the Greek photographer based in Athens, the French label captures the essence of freedom; liberating itself from the traditional codes, refocusing on what is essential and embracing spontaneity. The credo of the French brand and of the new campaign is to capture the present moment, greeting every new day with a smile and a feeling of dignity in its more pure and natural form.

The new campaign #Bemoretogether is all about the pleasure of working harmoniously, welcoming new ideas and looking towards a bright future, free of constraints, where we can reunite once again and be more together.