The past and
Words Editorial Staff
The new Autumn 2021 campaign of Oliver Peoples and Brunello Cucinelli is all between past and present
Inspired by cinematic elements of Italian tradition combined with the charm of California, the Autumn 2021 campaign is dedicated to a moment of the present that reflects the past, with a sense of nostalgia that inspires us to seek similar moments of life in the present. Aligning with the collection, the campaign, captured by Dennis Leupold, against the backdrop of an Italian-inspired vineyard and villa in Malibu, suggests that sometimes the memory of the past can allow us to progress and define the future.
The search for harmony in shapes, keen research into color, and attention to creation have been the driving forces when designing the collection. The use of natural and refined colors, enhanced by the combination of frames and lenses,has created a palette that embodies the aesthetic of the Italian brand. The experience of Oliver Peoples has made it possible to combine the harmony of shapes with a fit that guarantees comfort and lightness. The precious details and fine materials complete the offer, adding a note of contemporary elegance to the entire collection.
Infused with architectural influences from Solomeo, and references to the glamour of classic Italian cinema, the five-style collaboration marries their pioneering heritage and embodies the craftsmanship and humanistic standards of both brands. It’s also the first eyewear endeavor for Brunello Cucinelli and notably, the first ever collaboration for the brand.
Made in Italy, all five styles incorporate artisanal and exclusive attributes: the pilot-style, Disoriano, invokes a neutral palette that aligns with Brunello Cucinelli attire. The metalframes have been enhanced with a genuine horn inlay, engraved logos on the temple tips and dedicated custom breath logos on each lens.
The Artemio style represents two looks in one—an optical and sunglass with a dedicated clip. This vintage-inspired pantoframe has horn temples and dual engraved logos. Bluelight-blocking technology has also been incorporated for the lenses.
The bold, angular and comfortable Filu’ features thick temples and temple tips. The vintage-inflected acetate frames bring their colors to life. The Taupe Smokeacetate makes its exclusive debut here, among many classic alternatives. The overall color palette was thoughtfully created to incorporate Brunello Cucinelli’s signature colors to the collaboration.
The classic Nino adds an old-Hollywood and DolceVita aesthetic to the collection. This acetate frame comes complete with custom plaque, filigree and logos, but it’s also accompanied by the launch of two alluring new colors, Olive Smoke and Dark Amber Smoke, with all the lens colors harmonizing with each unique frame. Furthermore, Nino is also available in sustainably sourced genuine horn–making each piece one of a kind. This elevated offering complements Brunello Cucinelli’s appreciation of premium materials.
One final addition, an exclusive colorway of the Oliver Sun, completes the collection. It’s a cherished frame, in the new Olive Smoke colorway, selected by Mr. Brunello Cucinelli himself. Each item comes in dedicated collaborative packaging that’s been crafted from exclusive materials, including Cucinelli’s own flannel. These details emphasize the depth of the collaboration, and the unique way both brands came together to represent their values
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