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Prodesign Denmark


Gail Spence eyewear

Words Editorial Staff

11/10/2021

For their 50th anniversary in 2023, Prodesign will revisit four iconic frames, starting from the Gail Spence's ones

Prodesign was founded on the firm belief that eyewear can be so much more than its function. Ever since their beginning in 1973, they’ve combined a deep expertise in optics with a strong focus on design, shaping and refining every frame until the expression is just right. It’s in the intersection between skilled craftmanship, profound knowledge and visionary ideas that the right frame is created. Their collections are broad in variety: innovative and distinct or simply classic design.

In 2023, Prodesign will celebrate their 50th anniversary and for the first time in a while, it’s time to look back. In honor of crafting visionary designs for half a century, they will re-visit four of their most iconic frames, releasing them one by one. They will also add new touches and design choices, making every icon sharper and more distinct than ever.

The first iconic frames are the ones designed by Gail Spence. In 1987, Gail developed her iconic aluminium frames, comprising a unique and daring style that couldn’t go unnoticed. It was only natural for Prodesign to join Gail in producing and launching such a defining piece of eyewear. The result is a combination of two worlds: the colorful and expressive American mentality and the Danish devotion to form and function.

Now their collaboration is resumed. In 2021, they're relaunching the recognisable No. 1 design with a new and contemporary take on the iconic frame. Additionally, the design team have worked closely with Gail to create two new shapes with innovative temple structures that provide the frames with a natural flex and unique expression, but still inspired by the original design.

The Gail Spence frame comes in three styles with two of them being available in a sunglasses version. The frames are all characterized by their bright colors, a vibrant palette that they've supplemented with completely redesigned, grey-colored temples. They are thinner and made from titanium to enhance their comfort and flexibility. This creates a contemporary balance and coherency across all five styles.The balance is underlined by the shape of the frames staying true to the original design with simple structures gathered in the iconic cylinder hinges, finishing the unique look between artistry and minimalism.

This relaunch is a celebration of a specific time and place but also a visionary statement looking ahead, combining the best of both worlds.

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