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Sting


Iconic style, contemporary design

Words Editorial Staff

26/03/2024

IN Inspired by ST!NG is a rework of the iconic codes of Sting, a brand which stands out for its contemporary design

IN Inspired by ST!NG is a rework of the iconic codes of Sting, a brand whose style and history has had a great impact on culture and lifestyle of the past four decades. IN Inspired by ST!NG stands out for its contemporary design, abandoning routine and taking a colourful approach to everyday life with a focus on change. Including frames ranging from characteristic rectangular styles to vibrant round forms, what makes the real difference is the quality of materials, the manufacturing, and the use of colours: lime, grey, slate and black with touches of red, yellow, blue, brown and green, in a kaleidoscope of chromatic solutions forming unexpected combinations.

The collection is designed for the modern man but is also a nod to unisex style, with fourteen new prescription frames and six sunglasses characterised by distinctive elements such as the trim on the front piece and the customised workmanship of the metal core. A five-joint hinge, a metal end piece and gluing on the temple tip are not only aesthetic details but elements designed to improve comfort and balance. Unexpected colour combinations appear with unusual, sophisticated materials, covering the temples with geometric motifs and peeking out at the top of the front piece.

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