Opening in less than two months, the 11th edition of DaTE is taking place Saturday 9th and Sunday 10th at the Stazione Leopolda in Firenze. Again this year, in addition to the Italian brands, makers from France, Germany, USA, Sweden and Switzerland (just some of the top countries of origin) will also be on hand. More than 80 brands have already confirmed their participation.

In addition, registration is now open for eyewear professionals and journalists who would like to be accredited for the event. DaTE opens the autumn season of eyewear trade fairs and has consistently been the showcase for unique, original, cutting-edge products that combine tradition and innovation.

“We hope to equal and even exceed last year’s results, when more than 1500 industry professionals, including opticians, buyers and journalists, attended DaTE to preview the latest independent, avant-garde eyewear trends,” stated show president, Giovanni Vitaloni. “With this annual event of interaction and discovery, which is constantly updated to even better meet the needs of our players, we provide manufacturers with a showcase designed to highlight products made for a discerning audience, who prioritize innovation.”