Fabbricatorino opens in Milan
In the heart of Milan Brera, Fabbricatorino opens the third and most awaited showroom
The historic eyewear brand, strongly linked to the theme of craftsmanship, eco-sustainability and technological innovation, wanted to open its third showroom in the most elegant district of Milan, which will be a strategic showcase to increase brand awareness and will strengthen the sell-out of its products also at all optical partners around italy and around the world.
The location is in Via Formentini 2, in the heart of Brera, that reflects exactly the concept of "artisan workshop" of the brand and gives us the opportunity to combine the products with events and collaborations with the Brera Academy, the Salone del Mobile, Fashion Week and the Pinacoteca.
The size of the boutique, just over 50 square meters, will be its strong point, playing on the values of hospitality and customer care, reserving the utmost attention to every choice and detail. The warmth and crunch of the parquet, the adornate walls of mirrors and the exposed brick volt evokes the craftsmanship and the nostalgic taste of the shops of the past. The contrast of the modern design of the frames and the vintage aesthetic sense of the location, immerse the customer in a mystical experience.