What are the most important product innovations you presented at the latest edition of Mido?
At Mido we have just presented the new models from the Light_SoCIAL and Light_Joy collection: thirteen acetate frames for women, men and unisex. Light_Joy is the brand's youngest collection and acknowledges an audience of millennials and zoomers. It was born from the idea of maintaining the style and philosophy of Lightbird, but making it more accessible and using a different technical approach, such as the linearity of the shapes and the use of a non-flex friction hinge.

How has the brand evolved?
The Lightbird brand is very connected with design and the designer – me. I am currently very focused on colour, on original and exclusive combinations and on a single material – acetate in the first collection, Light_Matter, there was a prevailing focus on materials then I introduced copper and brass and for the Light_Social collection, I focused more on colour and style tied togther more fashionably, especially in the men's frames, usually known for being very neutral.

How essential is the technological aspect for Lightbird?
I believe in technology, innovation and avant-garde. Technology is part of the Lightbird DNA. In fact, from
the first ever model we have inserted a QR Code on each auction terminal, thereby establishing a system called Light_nest which allows the company, the optician and the customer to relate. A functional relationship aimed at activating the warranty, tracing the glasses, replacing any parts and always staying up to date on the world of Lightbird.

Which markets are performing best?
Over the years we have ‘flown’ across borders, especially to Europe. The market that continues to be a point of reference for us, as we have just seen at opti, is the german one. In germany, Austria and Switzerland we have entered into a new exclusive relationship with a distributor Weber Brillengla?ser gmbH which allows us to be supported at every stage.

What do you think is the profile of Lightbird's 'typical customer'?
In general, we can say that the customer who chooses Lightbird has a dynamic lifestyle and is capable of understanding that even a small detail makes the difference. glasses are perceived as an accessory that characterizes one's look. The latest ‘All Eyes on me’ campaign was aimed precisely at underlining how Lightbird glasses are an integral part of one's look and therefore the manifestation of being in regards to society – without prejudice.