Interviews | November 9, 2016

A chat with… Enrico Furlan

Putting design and technology at the consumer’s service. This is Enrico Furlan’s mantra. He is De Rigo’s new House Brand Creative Director and he is determined to bring value to all brands

words  Antonella Reina

Police, Sting and Lozza. The brands owned by De Rigo have a new creative director. His name is Enrico Furlan. The 39 year old has over 15 years experience in the eyewear industry. We spoke to him to find out how the future looks for the three historic Made In Italy brands of eyewear.

You’re the new House Brand Creative Director of De Rigo Vision. How does that feel?

I’m very excited. De Rigo is one of the very few companies that strongly believe in House Brands. The company is looking to the future and playing the long game. I feel a lot of responsibility, but I’m also happy to be taking on this position.

When and how did your meeting with De Rigo come about?

It all started at the beginning of 2015. After seven years at Dolce & Gabbana, I wanted a new challenge. De Rigo was looking for someone who could take its brands forward. It was inevitable that we would meet.

What exactly will be your role?

There are a lot of sides to my new position. I’ll be directly and personally designing the Police collections, while I’ll be coordinating the – already outstanding, in my view – work for Lozza and Sting at the internal production office, with the aim of developing collections that express as much of the identity and strength of each brand as possible.

How did you prepare for such an important role?

When you take on such an important job you have to do it with a strong belief that you can give it your all. You prepare to face new challenges day in, day out. I am committed to giving each of the brands the value they deserve.

What was your first creative endeavour with Police?

I spent the first few weeks studying the brand’s history and analysing its most important moments, as well as the less important times. Then I created some mood boards to define who the clientele of Police are today.

And they are..?

Police’s new clientele want to stand out from the crowd for sure, and have a wide age range. A 40 year old and a 20 year old can both like Police. It was important to create different segments with products falling into different price ranges, but all of them still faithful to a single identity.

What is the identity you gave to Police?

Police has a strong heritage. I focused on creating a product rich in details which could tell the brand’s story. I tried to study all the elements that make the brand unique and reinterpret them in a modern way so that I could stay true to those who have chosen Police for years, but also attract a different audience.

You describe Police as a brand with a bold, brave personality.

That’s exactly what we’re showing with the first collection: we’re inviting consumers to stand out from the crowd. To this end we’ve created a new segment for women, with frames that interpret Police’s unconventional, bold style with a slightly more feminine touch, making them special.

Can you give us more details about the range?

The collection is based around four clusters, each of them with a different target audience. There are 26 models in our new sunglasses collection. To strengthen such a wide collection, we have used similar details that have been interpreted differently, depending on the four segments they’re targeted towards. The eagle has always been Police’s symbol, and it is a recurring theme but is interpreted differently. An individual detail adapted to different styles.

And what about the materials and techniques?

I think that De Rigo is the top company when it comes to developing metal glasses. Having the opportunity to work with such a forward-thinking technical office made me want to use it to the full by developing a range of elements.

The official launch of the Police range you’ve designed will be held at Silmo. What are your hopes?

I hope to have succeeded in having the collection reflect the enthusiasm and passion I felt when designing it.

As someone with so much on your plate, how do you find free time?

Right now, between my family and my work, I don’t have a lot of free time. But I do try to nurture my passions of sport and music. I draw upon art and music a lot, and a lot of artists inspire my work. David Bowie, in particular.