Fairs | October 23, 2020

IOFT 2020 is coming

Japanese and European High Quality eyewear gather at IOFT, everything is ready for the 33rd edition of the fair that will take place from 27 to 29 of October at Tokyo Big Sight, Japan

words Editorial Staff

A great range of eyewear and related products will be showcased at IOFT 2020 ready for business trade.  270 Exhibitors and 54,000 itemsof the show will be a very exciting one. The exhibition halls are expected to be filled with 33rd edition, announce that this year’s International Optical Fair Tokyo (IOFT)Reed Exhibitions Japan and Fukui Optical Association, organisers of Asia’s leading optical trade fair.

Solid business platform in Japan and Asia
Continuing from previous years, the concept of IOFT 2020 is simple – “Firm business platform in Japan and Asia”. The concept has not changed yet the show is expected generate even hotter edition. Many previous exhibitors and new companies have already secured their space.

5 Exhibiting Zones
All exhibitors will be spread throughout the exhibition hall, depending on the category the exhibitors want to promote their products. This year consists of 5 zones named and themed as below;

Fukui Zone: “Made in Japan” products especially from Fukui. Fukui prefecture is Japan’s major production area for eyewear.
“tide”– The IOFT International Designers: The dedicated are for stylish and unique international eyewear designers.
General Zone: Exhibiting eyewear accessories, testing equipment, Lenses and frames.
Luxury Zone: Showcasing all kinds of luxury eyewear, including platinum, gold, and jewels.
IOFT Boutique: Dedicated to the most avant-garde and expressive eyewear.

Events held at IOFT 2020

24th Japan Eyewear Award (JEA)

JEA takes place annually inside International Optical Fair Tokyo (IOFT). It selects and honors the best new design eyewear to be introduced in this fall and winter. It consists of 5 categories Men’s Eyewear, Ladies’ Eyewear, Kids Eyewear, Sunglasses, Functions & Technologies, and from each category, three winning products and a Grand Prix product will be announced.

33nd Japan Best Dressed Eyes Awards

At IOFT 2020, the Japan Best Dressed Eyes Awards will be held awarding Japanese celebrities (including prominent politicians, actor/actresses, models, comedians and other high profile figures) with outstanding eyewear fashion sense to raise the awareness and interest of eyewear to the consumer level. The winners will be rewarded with many fashionable and quality eyewear from IOFT exhibitors. The show is coming Oct 27-29. Since many of the overseas buyers may have difficulty visiting the show physically due to the travel restriction, IOFT Show Management offers Online Business Meeting Service to accommodate the needs of such buyers. The details of this service will be announced shortly on the IOFT official site. IOFT is sure to be the ultimate industry event in 2020 and will contribute greatly to the business between brands and buyers for their future success. Participate and grab the chance to tap into the Japanese/Asian market!