Interviews | November 24, 2020

Q&A – Miga Studio

Alessandro Fedalto, co-founder of Miga Studio, tells us the story of his brand, its Italian and Hong Kong roots, and its constant focus on innovation

words Editorial Staff

Let’s start from the story of Miga Studio?

My long-time friend and partner Kenny Kwok and I founded Miga in 2013. Both of us have experience in eyewear in our family heritage: my father owned an eyewear factory and Kenny’s family has solid experience as retailers. We started creating unique pieces for friends, influencers and VIPs in Hong Kong, then in 2018 we became Miga Studio with two headquarters: one in Treviso and the other one in Hong Kong. We chose to name the brand after a star which is also part of our logo on the glasses.

How did you develop your product through the years?

Our first collection in 2018 was designed and made in Italy. Its main theme was research and innovation in materials: we used aluminium with a particular treatment that resembled lunar surfaces. Then, we discovered a specific use of titanium in Japan which led us to create the main part of the second collection, DayDreaming. Now we are working on other materials; Japanese acetate for example.

What are the main markets?

The first ones we approached with great results were Hong Kong and China, Malesia, Indonesia, Australia and New Zealand. When we introduced Miga Studio in Europe, we focused on Italian, French, German and Belgian markets. Now we want to stabilize our presence and debut in other markets such as Korea and Northern European Countries, with specific products.

How did you react to lockdown?

We worked with digital communication and independent opticians a lot. From March to May we pushed ahead a great deal with digital and social tools in order to consolidate partnerships and make new contacts. This work paid off very well and, compared with the first semester of 2019, our results have been outstanding.

What is the role of brands and opticians after these unusual months?

Brands still have the mission of creating attention and interest for and around an eyewear audience. They will continue to venture, risk and present something different and innovative. Independent opticians are an important part of this process, because they are the ones who show the final customers the really interesting proposals from the field of eyewear.