Fairs | February 2, 2021

MIDO – The registration opening

From today onwards, the visitors of the international eyewear show can book their seat at the edition 2021 of MIDO

words Editorial Staff

On MIDO website, it is possible, for the visitors of the international eyewear show, to apply themselves for the next edition, scheduled from 5 to 7 June, 2021. It is a small, but important and positive signal that comes from the world of the trade fair events. MIDO has been working for the organization of the fair for few months, in coordination with the Ministry of the Foreign Affairs and the ICE, in order to find solutions that must guarantee the highest security for the event. Among these solutions, rapid Covid-19 tests, temperature control and ‘the green corridors’, extremely important in order to achieve bilaterality for businessmen, in and out from non-EU countries like USA. Moreover, there is no lack of attention to the virtual aspect: a new digital platform will be presented and it will welcome exhibitors or buyers, who cannot attend the event. According to Giovanni Vitaloni, MIDO’ s President: “MIDO is a necessity. It is not only the most important fair trade event in the eyewear sector, but it takes on the role of symbol of restart, that the companies need. Today, more than ever, we need to find the trust again and only MIDO can help us to earn it back.”