Campaign | April 12, 2021

Andy Wolf – Rediscover

For its 15th anniversary, Andy Wolf launches a campaign called Rediscover, in order to see life from a new perspective.

words Editorial Staff

The independent eyewear brand Andy Wolf launches a new campaign for 2021 called Rediscover, in order to rediscover what exists from a new perspective and to celebrate Andy Wolf’s 15th anniversary. The new campaign created by Art Director Tim Tobias Zimmermann in cooperation with Andy Wolf presents a wide variety of personalities in six different stories. The main characters include Femi, a Berlin theatre dancer who rediscovered the art of performing when everything stood still, the New Yorker Lili, who found a new way to express herself exploring an unexpected way of self-love and the duo Vanessa and Ari, who rediscovered their love for craftsmanship and founded a brand for handmade ceramics. The campaign is accompanied by further images that tell stories of closeness, coming together, exuberance and a love of life.