Campaign | April 28, 2021

Max Mara by Marcolin – Look!

The new digital campaign for the Max Mara eyewear collection by Marcolin invites us to look beyond

words Editorial Staff

LOOK! is the headline of the campaign for the first Max Mara eyewear collection by Marcolin. The faces of this campaign are two international emerging talents in the fashion industry: Ludovica Sauer and Nataly Osmann. The LOOK! concept underlines the iconic nature of eyewear and the power of daily gestures, which become a universal and cross-cultural communication code. The project revolves around the videos and images shot by the many emerging talents involved and highlights the importance of eyewear as a must-have accessory. 

The Elsa sunglasses, unveiled at the Spring/Summer 2021 Max Mara fashion show, are the quintessence of the collection. A geometric metal shape made by a futuristic high bridge that runs along the frame as well as logoed temples featuring gradient acetate tips that are color matched with the maxi angular lenses.