Fairs | May 27, 2021

Vision Expo +

The organizers of Vision Expo announce Vision Expo+, a free, three-day virtual extension of the Vision Expo East 2021 experience delivered through the ShopVISION Platform.

words Editorial Staff

The Vision Council and Reed Exhibitions, the organizers of Vision Expo, have announced Vision Expo+, a free digital extension of the Vision Expo East experience that will be offered from June 3–5 in conjunction with Vision Expo East 2021 through ShopVISION, a new global sourcing platform. Vision Expo+ reflects an effort by the Show organizers to accommodate members of the vision care community from around the globe by providing more ways for the community to experience Vision Expo East, taking place June 2–5 in Orlando. From June 3–5, Vision Expo+ will offer a number of virtual experiences, including online showrooms from Vision Expo East’s more than 200 exhibitors and livestreamed Vision Expo East content. All events taking place at The Seen, a dynamic new main stage destination for collaborative learning, including EYE2EYE Series discussions, will be simulcast live on the ShopVISION platform. Additionally, the recorded sessions will be available to view on ShopVISION starting Monday, June 7. “Given the current restrictions on international travel, Vision Expo+ is our solution to reaching the global audience that Vision Expo typically attracts. Vision Expo+ will serve as an extension of Vision Expo East in the digital space,” said Mitch Barkley, Vice President of Trade Shows and Events at The Vision Council, co-owner of Vision Expo. “We are thrilled to bring our Show content online and offer many of the product discovery experiences that attendees expect at the in-person Show to a worldwide digital audience that far surpasses the attendance at any of our Shows, even during normal times.”