Brands | June 23, 2021

Einstoffen – Fresh, on the road, optimistic

The Spring/Summer collection ‘Hinterland’ by Einstoffen celebrates fresh colors and life on the road

words Editorial Staff

Einstoffen’s spring/summer collection ‘Hinterland’ boasts over 60 new products ranging from frames to sunglasses, casual shirts and sustainable t-shirt. The whole collection celebrates fresh colours and life on the road. We have all been locked in for far too long and the Swiss label has chosen to embrace an optimistic future. Next to unusually colourful and extravagant frames, the label fully embraces its trademark love for details. Micro-engravings are already a distinguishing feature of Einstoffen’s titanium glasses; this time the filigree design and the smart look have also been added to some acetate pieces. Engraved wafer-thin steel strips are embedded within the acetate and the result is very sophisticated. In addition to this, the FSC-certified wood of the temples is now framed by metal and in the transition from temple to front wood and metal combine to form a hidden E. This design replaces the Einstoffen logo yet also renders it ever-present.