Fairs | June 9, 2021

MIDO – Digital Edition

The Digital Edition of MIDO closes, but the B2B activity continues on the platform.

words Editorial Staff

MIDO gives you an appointment on February 12, 2022 to finally find yourself  in the presence  of  the fair. With the launch of the next important event, MIDO 2021 closes the first Digital Edition, an online version of this event that will continue until the edition in presence. Almost 50,000 interactions on the business platform, 438 showcase pages, more than 5,700 registered users, 50% international presence: these are the numbers of the “transition” edition between the pandemic and February 2022. The audience of this edition confirmed the presence of Europeans (for the majority), followed by Americans and Asians. There were also journalists from all over the world who followed the events, visited the virtual stands of the exhibitors and told about the new and innovative event. In this format,  with over 30 exclusive events and 60 speakers, some of the great stars from different worlds took part: the photographer Albert Watson,  the chef Massimo Bottura, the designer Fabio Novembre, the sociologist Francesco Morace… in addition to the great big names of the eyewear world and design and experts and technicians who animated lounges and rooms dedicated to insiders and addressed specific elements of the sector. The unique and innovative idea of this Edition was taking eyewear at the center of the exchange and contamination between art, culture, fashion, current events, design, technology. A moment of reflection and above all of the construction of the future. “The first edition of MIDO 2021, Digital Edition has ended and we are very satisfied with the results that have been achieved thanks to the impressive commitment of the entire team – says MIDO President Giovanni Vitaloni. Despite the very complex year that put us to the test, we were able to build and strengthen new certainties and we created a digital fair that came as close as possible to a fair in presence. We’ve had a lot of users and interactions, many more than expected. We are therefore even more eager to meet again in Milan next year reassessing the opportunity of the online mode that has allowed us to reach new exhibitors  and visitors.” Moreover, the new online formula has allowed to involve the public in several successful initiatives: many have tried their hand on the history and curiosities of the world and the history of eyewear, with the Trivia by MIDO contest: the winner is Francesca Benedetti  of  Optikid, Rome, who will receive a special gift.  The public has also elected Your BeStore, a special category of the BeStore award, awarded this year by a jury of international experts, to Kempkes Optiek by Carlo van Kleij (Netherlands) for Design and to the optician store by Romica Romascu (Romania) for the Innovation category. The new Category Your Bestore, on the  other hand, involved the users of the digital platform, who were able to vote for their favorite optical center, in the Contest section. The winner is Eyes on Sheppard (in the featured image) by Kerry Salsberg (Canada).