Notes | June 3, 2021

ProDesign Denmark – Love for our heritage

The Danish brand, ProDesign Denmark launches a new collection that shows the love for their design heritage

words Editorial Staff

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ProDesign Denmark always stays true to their Danish design heritage with a focus on functionality, clean lines and good craftsmanship. Every item in the new collection highlights the seamless merging of form and function. Each new pair features unique and vibrant aesthetic characteristics complemented by visible technical functions incorporated into the overall look, standing strong a bold and independent new design. Nordic colors and design traditions inspired by nature and geometry are at the core of this collection, as seen in the various colors and shapes across our range of masculine, feminine and unisex frames. The concept behind the frame below is Combi: the soft acetate is the perfect contrast to its metal elements. Each of the three models feature a modern take on a classic shape, made with smooth acetate in various calming colors. Matching temple tips complement this softer profile and the titanium temples are applied with flexible slim split signature hinge. 

The concept Twisted is at the base of this soft and feminine form, which defines this beautifully shaped concept. The geometrically twisted end of the temple is matched by the faceted acetate front and end piece. Its vibrant spirit is highlighted by solid color combinations along with matching diffused, demi-toned acetate temples.

Sharply cut edges and graphic lines define these three feminine shapes, built on the concept Pastel. They are slightly oversized, highlighting the eyes and crafted from lightweight titanium in a range of soothing pastel colors. Square shaped titanium temples are fitted with black acetate temple tips, with the whole look tied together by a matte finish for a simple, clean Nordic expression. 

Conical S is the classic blend of an oversized acetate front with the slim and elegant titanium temples that gives these sunglasses its unique flair. The retro cat-eye shape comes in various solid and transparent colors, adding a vintage refresh to your everyday look. Though its sleek temples feature bold colors, its lightweight quality still shines through. The lenses are also tinted in matching color tones.