Etnia Barcelona presents its new Originals campaign for Fall Winter 2025: a bold and contemporary reinterpretation of classical masterpieces that bridge past and present. True to its artistic and cultural DNA, the brand transforms iconic figures and artworks into a tribute to authenticity, creativity, and freedom of expression.

The visual journey of the campaign unfolds through three cornerstones of art history. From the surrealism of René Magritte and his Le fils de l’homme; from the symbolic universe of Frida Kahlo and her Self-Portrait dedicated to Doctor Eloesser; and from Johannes Vermeer’s Girl with a Pearl Earring, now framed by a pair of Etnia Barcelona glasses becomes declaration, mystery, and silent energy that speaks without words.

In each reinterpretation, elements from other works by these artists are woven into the narrative, integrated in a surreal and symbolic way to create a unique and evocative universe. This artistic homage not only recalls the spirit of the brand’s very first campaigns but also reaffirms its enduring commitment to art and culture. Bold colours and artistic references are transformed into an aesthetic manifesto that celebrates diversity, individuality, and self-expression as essential values of personal identity.

At Etnia Barcelona, colour is the soul of every design. With more than 500 exclusive references inspired by fashion and art, the brand pioneers the study of chromatic expression. Each collection interprets global trends to create styles that speak, connect, and move, offering eyewear that blends colour, art, and innovation.