Featuring striking portrait-style images, the Spring-Summer 2025 campaign from Lindberg captures people wearing their customized eyewear, reinforcing the brand’s philosophy that true luxury is tailor-made. At the heart of the campaign is the launch of Lindberg's latest sunglasses collection, marking the first since the brand became part of Kering Eyewear.

Rooted in modern Danish design tradition, these sunglasses embody a perfect balance between heritage and innovation. With a diverse range of tinted lenses, lightweight materials, elegant proportions, and a unisex design, the collection pays homage to the past while embracing the future. Adding an artistic touch, the campaign draws inspiration from ‘Your Panorama Rainbow’ (2011) by Olafur Eliasson, an immersive installation in Aarhus, Denmark—just a stone’s throw from Lindberg's headquarters. This subtle yet powerful reference links the brand's Danish roots to a broader global artistic dialogue.

This season also marks a pivotal moment for Lindberg: the return of multifaceted artist Jackson Yee as the brand’s global ambassador. Renowned for his artistic versatility and effortless elegance, Yee embodies Lindberg's essence—sophistication, innovation, and authenticity. With the SS25 campaign, Lindberg once again pushes the boundaries of eyewear design, demonstrating that true luxury lies in the details and the stories we tell through what we wear.