The new Rolf surface Honey offers a great visual and an haptic experience, all in the spirit of Mother Nature. Honey is dedicated to one of the most important farm animals, as bees pollinate around 80% of their crops. For the wearer of glasses who goes for understatement, but can also do without it. Restrained and yet present - like love at second sight. Complementing this, Rolf dives into a colorful world. A discreet insert makes sheer countless color combinations possible. Furthermore, the brand has launched 64 new incredible products which can be seen on the VisionPlus Expo 2022 in Dubai next week. Rolf stands for excellence in craftsmanship, innovation and design that goes beyond eco-hype: premium eyewear made in Austria. Rolf produces eyewear from natural materials: wood, stone and beans.