Grow with us
Words Editorial Staff
Andy Wolf launches an innovative concept about sustainability with a new campaign
Austrian eyewear brand Andy Wolf has been taking responsibility for people and nature since it was founded 15 years ago. In 2022, the innovative brand is taking not one, but many steps further into a more sustainable future: the entire year, indeed, is dedicated to the motto Grow with Us. Starting in January, there will be a square meter of wildflower meadow with every Andy Wold frame sold, the concept is supported by the "Grow with Us" campaign of the same name. Pictures of different kinds of flowers show the diversity of the meadow and are inspiration and template for the new Andy Wolf glasses.
As a further step towards sustainability, the brand will be the first independent eyewear brand from the German-speaking region to switch its acetate collection to the new, most sustainable acetate in the industry: Acetate Renew. For this purpose, the Austrians have received ISCC Plus certification and qualified for the Acetate Renew program of the Italian acetate producer Mazzucchelli & Eastman. The brand plans to produce 23% of its entire acetate collection from sustainable material by the end of 2022, and 75% of all acetate frames will be made from Acetate Renew by the end of 2025.
For the 15th anniversary, morevoer, Andy Wolf has fulfilled another of his heart's desires: to design a collection that unites the past and the future called AWearness. The name carries the brand's stands for wear and awareness and are inspired by the very first Andy Wolf frames. Every single detail of the glasses, from design to packaging, has been thought through. The glasses are made of high-quality bioacetate, which is naturally aged for many weeks before processing. Permanent connections are deliberately avoided so that each part can be replaced individually and the glasses can be disassembled into single-variety materials. This ensures easy repair and later recycling. Even the sales concept was designed specifically for the collection.