ByWP has unveiled a new campaign dedicated to ByWPDDD, its first 3D-printed eyewear line, highlighting the brand’s latest step forward in design innovation. The campaign, created by Eyebook in collaboration with Creaitors, emphasize the sculptural quality of the frames and the technical precision behind their construction, using a distinctly contemporary aesthetic to showcase the possibilities opened up by 3D printing.

The collection itself marks a new chapter for ByWP, combining advanced 3D-printed components with the brand’s signature flat stainless steel. Defined by bold, sculptural silhouettes and a refined inlay mechanism, the frames balance innovation with ByWP’s minimalist identity. Key elements such as the patented screwless hinge remain central, while the contrast between matte 3D-printed surfaces and smooth steel underlines the dialogue between craftsmanship and technology.