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Düsseldorf Eyewear


New brand logo, new styles

Words Marica Gobbatelli

18/07/2022

Having presented the new logo at the beginning of the year, Düsseldorf Eyewear is launching new frames and products

Düsseldorf Eyewear began the year by revealing its new brand logo. Now, the German brand's team has released new frames in order to create a fresh product range in the titanium and stainless-steel collections. The Windsor-rims, high quality inlays made from original Italian acetate, form the style of the new frames. The rims are designed in the season's recent colours, such as ocean blue and red orange, and are combined with frame colours like gold, rose-gold, silver and gun. The Windsor-rims models are also presented in beautiful variants of different havana patterns in an effort to show timeless elegance in a modern guise.

Meanwhile, the frames that complement the 'Affinity' and 'Passion' collections change their look thanks to expressive lens shapes and clear and modern designs: from the classic panto shapes over the aviator styles with a cool double nasal bridge to the models with octagonal shaped lenses in trendy oversized looks. In addition, the design protected Wire-Loop temples are used both on some new frames and on updated models from the titanium collection.

Alongside the fresh product releases, Düsseldorf Eyewear has also developed new materials for a modern and appealing presentation of the brand and their products in stores and shop windows. Furniture, design objects, posters, displays or banners are available free of charge for the label's optician partners.

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