Etnia Barcelona has brought together its international sales teams and distribution partners in Barcelona for its annual Global Sales Meeting, an event that this year carries a special significance as the independent eyewear company celebrates its 25th anniversary. More than a conventional business meeting, the gathering serves as a moment to align the brand's worldwide network around future objectives while reflecting on the values that have shaped its identity over the past quarter century.

The meeting provides an opportunity to present the company's strategic vision, discuss upcoming market challenges and share new growth opportunities with representatives from across its global organisation. By bringing together teams from different countries, Etnia Barcelona reinforces the collaborative approach that has supported its international expansion while ensuring a consistent brand message across markets.

Throughout the meeting, the company celebrates this journey while looking ahead to the next phase of its development, reaffirming the principles that continue to guide the brand: creativity, authenticity and an alternative way of seeing the world.

Twenty-five years after its founding, the company presents the milestone not as a conclusion, but as the beginning of a new chapter, with its international network playing a central role in supporting the brand's continued global growth.