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Etnia Barcelona


Artful
dialoges

Words Editorial Staff

19/05/2023

Etnia Barcelona shows the uniqueness of the new sunglasses with a campaign inspired by classical art that urges us to show the best version of ourselves

#BeAnartist, the now famous watchword that accompanies all eyewear creations by Etnia Barcelona is renewed in 'Alter Ego', the new Spring/Summer 2023 sun collection with which the brand once again expresses its strong bond with the world of art. Conceived as true works of art, the new frames are 'sculpted' in geometric shapes and crafted down to the very last detail with finishes that reflect their quality and originality.

The collection, dedicated to those who want to differentiate and stand out with a bolder, more sophisticated and elegant style, was unveiled through a campaign inspired by classical art. The images lead us into a mystical atmosphere in which the characters interact with some famous sculptures, establishing an intimate and contemplative dialogue made up of dances, passionate kisses, hugs and eye games. In this context, glasses seem to take on the role of medium that allows one to become part of a world full of art and beauty. Alter Ego represents a form of expression and an opportunity for everyone to show their alter ego: a beautiful story that aims to make us freely express our desires and find the best version of ourselves.

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