Words Editorial Staff
Etnia Barcelona presents Dream, the new campaign for the launch of its FW22 Collection
For the new season, Etnia Barcelona presents its new campaign Dream which launches the new collection of the Spanish brans. Dream is an exercise in magical realism, inspired by the work of Guy Bourdin and his quest to reach beyond reality.
Continuing with its #BeAnartist theme, the firm thus reached out to the Slovakian photographer Michal Pudelka, who, with Etnia, shot his last commercial campaign prior to retiring. The result is a powerful campaign that recreates fantasy, pictorial universes that explore the fine line between uniformity and individuality, basted with a healthy dose of irony and exaggeration. The images obtanied are classical and inserted in a surrealist context, charged with mystery and sensuality, and all displaying the very DNA of Etnia Barcelona: colour.
The Etnia Barcelona FW22Campaign is sophisticated and brimming over with glamour. Complex, free forms, full of personality, for people who like to make their own choices. The collection comprehends 9 acetate models available in different colours, built complexely with fine frames: blocks of top quality acetate are combined with vibrant colours to create a provocative look.
At Silmo Paris, Neubau presented the first optical collection made of sustainable, plant-based acetate.
JPlus launched the DNA collection marked with N°0, which opens a cycle of campaigns centered on vintage taste and the