Etnia Barcelona


Words Editorial Staff


Etnia Barcelona launches a new campaign for its new spring-summer 2024 collection that invites to explore the depths of the sea through a creative and surreal perspective.

Etnia Barcelona presents the Underwater campaign for its new spring-summer 2024 collection. Underwater invites to explore the depths of the sea through a creative and surreal perspective. This campaign is an exercise of creativity, experimentation and attention to detail. The Spanih brand seeks to unravel the mysteries of the deep sea through a journey of surreal exploration. Underwater recreates an underwater universe inhabited by mystical beings, where flora and fauna mesmerize with the beauty and richness of their colors. Moreover, Underwater is a universe created through artificial intelligence.

Etnia Barcelona’s new campaign invites everyone to explore the mysteries of the underwater world while reflecting on the coexistence of human creativity with artificial intelligence to create a surprising world. This surreal universe is also reflected in the designs of the new collection. Underwater includes 22 new models, 18 for prescription and 4 for sunglasses, with variations in color. The collection, inspired by the underwater world, combines a palette of translucent tones, evoking reflections of light in the water, with solid colors inspired by underwater flora and fauna.

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