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Etnia Barcelona


A match between

Words Editorial Staff

12/12/2022

Etnia Barcelona and FC Barcelona present a unique collection to celebrate the roots of the two brands: a contemporary capsule collection that blends luxury and craftwork to redefine the rules of the game.

Inspired by the Mediterranean air of the city which brings together art, technology, cultures and nations, the new Etnia Barcelona collection celebrates the roots of the Barcelona eyewear brand and those of the world’s most famous football club. FC Barcelona & Etnia Barcelona comprises two product drops that share a common identity and an uncompromisingly unique style: a blend of vintage lines and modern trends that goes into each of the 7 extraordinary new models.

The first product drop is 1899 Gold, a limited edition with a design that deconstructs the Barc?a crest. The exclusive frames come in a solid black acetate with details in gold. The other product drop is an exclusive collection that celebrates the greatest moments in the history of the Club: Wembley 1992, Paris 2006, Rome 2009, Wembley 2011, Berlin 2015 and Go?teborg 2021. The collection is made up of 6 sunglasses in Etnia Barcelona’s purest Vintage style, which encapsulate the heritage colours of Barc?a. The Etnia Barcelona & FCB collection is manufactured in materials of the highest quality, like Mazzucchelli natural acetate and HD coloured mineral lenses that offer a unique visual experience in terms of colour and quality.  

Etnia Barcelona, as always true not only to its DNA, but also to its bond with the world of art and to Barc?a has worked hand in hand with the Dutch painter Pascal Mo?hlmann, well known for his tributes to the Flemish painter Van Dyck and his work with Virgil Abloh, to create the campaign for this collection. His style, defined as New Beauty with Punk Rock attitude, turns away from cynicism and irony to seek its inspiration in the history of art and the language of the old masters, bringing it to the present and to our digital era. The result is a look which reflects the feeling and power generated by the fans’ deep bond with the Blaugrana (the colours of FC Barcelona). 

For the Barc?a & Etnia Barcelona campaign, the brand and FCB are proud to present Anatomy, where art meets sport. The Catalan eyewear firm has, once again, required the services of one of its leading photographers, Biel Capllonch. This is a powerful campaign which shows sport in art form. Epic images brimming with intensity and movement reflect the speed, effort, technical skill and quality employed when training these athletes to achieve success.

 

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