News
Etnia Barcelona
Primavera Sound
Words Editorial Staff
03/06/2024
The collaboration with Primavera Sound features new models dedicated to the festival and Red Sound, a project focused on music
Etnia Barcelona has always have color, art, and culture in its DNA—pillars it has championed since its creation in 2001 and that continue to weave its story over 20 years later. On this journey through art and culture, Etnia Barcelona now has decided to explore the world of music with a new collaboration with one of the most important music festivals in Europe, Primavera Sound.
The collaboration features a new limited-edition capsule named Primavera Sound x Etnia Barcelona. Inspired by 2000s style, these new silhouettes are made of crimson red acetate with red lenses and a model in black with red lenses too. Thanks to the day & night photochromic lens, these frames can be worn both during the day and at night. Like all Etnia Barcelona sunglasses, this capsule incorporates an HD mineral lens, offering a unique visual experience, and a photochromic filter, which darkens the lens according to the intensity of the sun.
The launch of the capsule has been also the occasion to present Red Sound, a music-focused project that moved its first steps during the last edition of Primavera Sound (May 29 - June 2 in Barcelona). The project began with the creation of a recording studio where artists of PS recorded unprecedented sessions in front of their fans. This is just the beginning: Red Sound will offer new sessions, exclusive events, collaborations with artists, and much more. For further information about Red Sound, follow it on Instagram (@redsoundsessions) or visit redsoundsessions.com.