Etnia Eyewear Culture Group
Words Editorial Staff
Etnia Barcelona creates the Etnia Eyewear Culture group with a series of new brands
The Barcelona firm, founded by David Pellicer in 2001, will be taking a leap forward in 2022, when it consolidates as the Etnia Eyewear Culture Group and grows its portfolio, launching three new independent eyewear brands to meet the demands of new consumer trends: Allpoets, Lool and The Readers.
The first is a collection of ISCC certified modern organic eyewear, crafted in CRT (Carbon Renewed Technology) acetate produced by the Mazzucchelli – Eastman partnership. The collection offers premium quality minimalist basics, much sought after in the street, with the DNA of a sustainable, radical activist brand. Allpoets follows the call of the macro trend for responsible products, the market for which saw 273% growth between 2018 and 2021, with 79% of consumers seeking to buy sustainable products in 2021.
Lool was taken by Etnia Barcelona in October 2021. Technical, ultra-lightweight eyewear (weighing in at just 4 grams) with its own patented “hinge” system and completely screw free structure. The technology employed makes the frames easy for any optician to dismantle and assemble. Moreover, the brand is currently involved in registering two patents which are set to revolutionise the lightweight eyewear sector and sustainable production.
Last, but not least, The Readers is a disruptive brand in the pre- assembled sector, with bold vintage inspired frames made from injected biodegradable acetate and VISOTTICA-COMOTEC components. This “reading” brand offers different models: blue light, presbyopia and sun. Its DNA focuses 100% on people who just can’t stop reading, in any form and under any circumstance.