When a brand reaches its 30th anniversary, the temptation is often to look back. Face à Face, however, chooses to look forward. With its new F Collection, the French eyewear house reaffirms its position as one of the most daring voices in contemporary design, blending heritage with a radical sense of innovation.

The idea is as simple as it is powerful: every model begins with the letter “F.” A manifesto condensed into a single character that stands for Fundamentals, Future, Festival—and, naturally, France (its frames are now officially certified with the OFG—Guaranteed French Origin—label, reinforcing the maison’s commitment to craftsmanship and authenticity). The result is a collection that feels like an alphabet of shapes and colors, each frame a distinct letter in a broader language of vision.

Among the standouts, Friday channels the sharp energy of Mad Men–era America, reinterpreted with Face à Face’s signature palette—deep blues, earthy browns, and bursts of shocking fuchsia. Flicker takes us back to the arcade: pixel-inspired bridges and angles echo the golden age of video games, now reimagined as fashion statements. Factory explores industrial minimalism with metal frames pulsing with fluorescent accents, like electric currents frozen in design.

For those seeking a closer dialogue with nature, Forest evokes the quiet rhythm of wooden slats and green textures, while Futur transforms color into matter itself, sculpted through pixel micro-engraving. Finally, Fold brings an origami-like refinement, where hidden hues and geometric cuts reveal unexpected depths.

With the F Collection, Face à Face doesn’t simply celebrate its past; it sketches the contours of the future, one bold frame at a time.