Quality. Durability. Precision. Innovation. Reliability. Can we consider these five characteristics as the essence of 'Made in Germany', in fact, as its very core? Probably yes. If we add the word design to this list, we get a good, albeit essential, description of what defines the great products originating from this country. When it comes to eyewear, Flair certainly fits into this context, as is evident from its latest collection launched in August 2025.

In this recent release, the German brand has worked on both design and materials, as well as on manufacturing techniques. Take, for example, the Art Couture model 9137 which draws inspiration from fine jewellery: it has been pared down to the essentials and refined with great attention to detail. The 9142 model makes a statement with its form and colour, featuring hand-coloured accents and elegant, dynamic lines.

The titanium range, renowned for its lightness, durability, and comfort, expands with models like the 5087 (in the picture), distinguished by fine laser engraving on the temples, and the 5086, a feminine frame inspired by nature and times of day such as sunrise and sunset. Among the frames from the Pure Color Specials line, hand-coloured and finished with innovative laser techniques, the 1602 model stands out: ultra-lightweight (just 3 grams) and flexible, it echoes the minimalist design of the 1600 series while adding the comfort of the direct nose fit.

Originally published on Eyebook 35