In recent years, there has been a notable surge in collaborations between eyewear brands and fashion designers and artists or celebrities. This exciting and positive trend not only promotes inclusivity but
also spawns original and innovative eyewear lines that push the boundaries of creativity and technical craftsmanship in the eyewear industry. This is particularly evident when brands with shared bold visions come together, as seen in gentle Monster's latest collaboration with Maison Margiela.

Through a creative dialogue infused with experimental artisan values, the visionary Korean eyewear brand and John Galliano, Creative Director of the renowned fashion house, have crafted a collection that embodies a fresh style. It explores a glamorous futurism inspired by reflections on the evolution of our attire and its underlying motivations: the memories, familiarity, instincts and gestures that shape our self- presentation. The result is a series of voluminous and enveloping frames, reminiscent of masks adorned with metal profiles. photographed by Jordan hemingway, the campaign situates the eyewear within a hyper-realistic, dream-like setting inspired by the timeless transatlantic voyage that shaped the narrative of the Maison Margiela Co-Ed 2024 Collection.