News
Gigi Studios
The 2nd chapter
Words editorial staff
09/09/2026
Gigi Studios presents “In the Raw 2.0”, its FW26 campaign starring Georgia May Jagger. Shot near Barcelona, it explores authentic beauty through expressive proportions, from oversized to micro frames
Gigi Studios introduces In the Raw 2.0, its Fall/Winter 2026 campaign starring international model Georgia May Jagger. Shot in a villa surrounded by natural light near Barcelona, the campaign continues the brand’s exploration of authenticity through a series of understated, instinctive portraits.
For this new chapter of In the Raw, Gigi Studios focuses on beauty that feels genuine, imperfect and deeply personal. Georgia May Jagger embodies this vision with a natural elegance that is both effortless and distinctive.
The FW26 eyewear collection plays with proportions, pairing oversized frames with micro silhouettes to create a graphic, instinctive sense of elegance, in order to consider eyewear a defining element of the look.