With its latest campaign, Never Not in Style Since 1998, Götti shifts the conversation beyond fashion, presenting style as a deeply personal expression of identity, culture, and individuality. The project combines portrait photography, video storytelling, and cinematic aesthetics to create an intimate reflection on what style means today.

At the heart of the campaign are four Swiss creatives from different disciplines: actor and singer Carlos Leal, architect Jasmin Grego, photographer Kim Pham, and musician Luca (opening image). Each protagonist brings a unique perspective on creativity and self-expression, reinforcing the idea that style transcends trends and becomes a reflection of personal values and experiences.

The visual direction is entrusted to Swiss photographer Kostas Maros, whose distinctive approach blends contemporary portraiture with references to classical painting. Inspired by Rembrandt’s mastery of light and shadow, Maros employs soft illumination, dark tonalities, and hand-painted backgrounds to create atmospheric images that feel both timeless and modern.