Eyewear occasionally transcends its functional purpose to become an integral part of a person's identity. That is precisely the case with Murat Yakin, head coach of the Swiss national football team, whose distinctive Reyes frame by Götti Switzerland has evolved into one of the most recognizable accessories of the FIFA World Cup 2026.

Worn consistently over the years, the glasses have become inseparable from Yakin's public image, attracting attention from fans and media well beyond the football pitch. The frame's growing popularity reflects the power of authentic style rather than fleeting trends: its clean lines, understated character and timeless Swiss design perfectly complement the coach's personality.

The Reyes model embodies the brand's commitment to precision craftsmanship, minimalist aesthetics and lasting quality. In Yakin's case, the glasses do not overshadow the wearer—they reinforce his presence, becoming a natural extension of his character while simultaneously showcasing contemporary Swiss eyewear on one of the world's biggest sporting stages.