New artistic directions
Words Editorial Staff
J.F.Rey launches a new line of mens’ eyewear experimenting with acetate collages
Always challenging its know-how in the acetate work, JF Rey launches a new line of mens’ eyewears: an original experimentation of acetate which comes with a customized approach in the construction of acetate collages and the way of creating its own color palettes.
It comes in 3 easy-to-wear retro shapes that take the brand’s creative DNA in a distinguished style and modern colors. The frames are built around a well thought acetate lamination. It is materialized in a continuous line on the FLEX temples and the face to create a staggered effect of the end piece: a figure of style that makes all the specificity of this design.
The use of sober and refined prints contrasting with more sustained collages and frank hues, refreshes the sobriety of the shapes and brings the design both a dynamic and graphic effect. A different kind of elegance and an exemplary expression of the individual flair of JF Rey.
At Silmo Paris, Neubau presented the first optical collection made of sustainable, plant-based acetate.
JPlus launched the DNA collection marked with N°0, which opens a cycle of campaigns centered on vintage taste and the