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Jimmy Fairly


London Calling

Words Erna Dzaferovic

31/10/2024

Jimmy Fairly launches The London Edit, a capsule inspired by the striking eyewear styles of the English capital

Founded in 2010 by visionary psychology student Antonin Chartier, Jimmy Fairly is an eyewear brand that continues to amaze the consumers with the latest trends and exclusive editions, all meticulously crafted in their Parisian studio. The latest release is The London Edit, a limited edition collection inspired by the striking eyewear styles of the English capital. This capsule features 12 optical glasses and 7 sunglasses, embodying the bold and innovative essence of London fashion. The collection is a collaboration with entrepreneur and style icon Lucy Williams, who created the special Lucy Williams Fanzine Edit—a true guide for design lovers that blends style tips with a selection of the finest venues and bars of the city. Each frame in this collection showcases the creativity of the UK capital, offering thick, intricate, and unconventional designs that beautifully merge the distinctive Italian attention to detail with the London aesthetic—two worlds united by a shared passion for fashion that defies conventions.

 

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