Kappa, the iconic brand of the BasicNet Group, reenters the international eyewear and sunwear market with a fresh identity and a clear, forward-looking commercial strategy. Developed in close collaboration with leading European eyewear company Visibilia, the new collection marks the result of ten months of intensive planning and creative synergy between product and design teams.

The Kappa Eyewear and Sunwear Collection is structured around three key segments — Casual, Streetwear, and Sportive — each reflecting the brand’s energetic, urban, and sport-inspired DNA. The design language blends classic elements with modern aesthetics: acetate frames in Havana and black tones meet retro-inspired shapes and sleek metal models accented with bold colors. The result is a distinctive, contemporary collection that reinforces Kappa’s global positioning in the sports and lifestyle sectors.

All sunglasses in the collection come equipped with polarized lenses, underscoring the brand’s commitment to quality and visual comfort. With over 40 optical references already available, the collection stands out for its breadth and boldness. A global launch is scheduled for Silmo 2025 in Paris, marking a significant step in Kappa’s renewed presence in the international eyewear scene.